From idea to development
Product development
The product development department plays a crucial role in the continuous renewal and improvement of our product range by the introduction of new raw materials and packaging. They devise and introduce new recipes based of the latest market trends. In the product development department we have different functions, are you curious? Then read on!
Testing and refinement
The product development process involves not only coming up with new recipes, but also testing, refining and validating these concepts. Our product developers work with various departments to ensure that our new products meet the highest standards of taste, safety and quality before they are released to the market.
Optimization and innovation
The product development department works closely with production, with colleagues responsible for monitoring production processes. When they identify opportunities for improvements, they investigate the feasibility of implementation. In addition, there is an ongoing emphasis on maintaining product quality and managing recipes.
Product Technologist
The product technologists play an active role in the development and optimization of our products. They investigate the integration of new products into our existing production process within Fruity Line. They also analyze data and take the lead in proposing and implementing improvements.
Product development in pictures
From our factory to your supermarket
In short, the Product Development Department at Fruity Line is the driving force behind our constant stream of innovative and delicious juices. They play a crucial role in responding to the needs and desires of our customers and strengthening our position as a food innovator in the industry.
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